Marketing Strategy:  Call via phone or Zoom to create marketing plan and discuss ongoing strategy (book releases, back list, author branding, newsletter plans, social media networking, and more)

Advertising Assistance: Create comp author and tracking spreadsheets for BookBub and Amazon ads; Monitor and adjust existing campaigns per author specifications; Provide one-on-one ad coaching and support

*The PA program does not include Facebook ads management. However, Facebook ads management packages and private lessons/screenshare workflows are available via our sister site, click here to see if this is a better fit for you!

Newsletters:  Write, design, and send newsletters; Create custom branding and graphics; Create subscriber segments and automation sequences; “Scrub” list to remove those who no longer engage; Integrate sign-up forms on website and social media

Social Media:  Create monthly content plan across all active social media channels; Set up new social media channels and design to match the author's brand; Post and pre–schedule content for Facebook pages and groups; Engage with readers by responding to comments, deleting any negative comments, and checking and replying to page messages

Giveaways: Plan a giveaway to promote new releases, special sales, or build social media following; Setup via Gleam, UpViral, Rafflecopter, newsletter, social media or author website; Suggest entry options and create branded prize packs; Promotional spots via the LitRing website, newsletter, and social media can be purchased for an additional cost

ARC Teams:  Build your ARC team from scratch if needed; Recruit additional members via your website, social media, and newsletter; Track and distribute review copies to existing ARC team members via email; Send follow-up emails; Create ARC team welcome automations and re-engagement sequences

Copywriting: Revise book descriptions and create new ones; Tighten book product pages; Find best review quotes for ads and promotions; Create series bibles

Graphic Design: Create teaser images, quote graphics, custom branding graphics, and ads; Design custom-branded social media images aimed at encouraging reader engagement; Make book launch and limited-time sale graphics; Create swag designs, newsletter headers, website images, logos, and more; Our PA services cannot be used for book cover design

Formatting: eBook, boxed set, and paperback formatting using Vellum; Update back matter to reflect new releases

Publishing: Upload books direct to retailers and through distributors

Price Promotions: Prepare general schedule for entire quarter with adjustments being made based on Kindle Unlimited terms; Suggest best promo sites and submit upcoming deals and freebies

Websites: Update buy links and add new books to the website; Post blogs written by the author; Build and publish new pages within existing framework; Update home page to reflect new releases and other important info; For extensive website redesigns, updates, or changes, a custom quote is needed

Bookkeeping: Categorize business expenses; Create Profit & Loss statements; Help formulate budget; Track royalties and create summary sheets

Messenger Bots: Setup new flows for existing accounts via ManyChat; Send broadcasts to chat bot subscribers; Create custom Facebook advertising audience for bot subscribers; If you need to set up a brand new bot, please contact us for a referral to one of our talented partners

Author Apps: Build custom author app; Create content plan; Submit to Apple and GooglePlay stores; Update to promote new releases or reflect changed availability of books; Send push notifications to users; Please note that additional direct costs are associated with publishing an author app