FACEBOOK & INSTAGRAM ADS FOR AUTHORS
MORE BOOKS, LESS BURNOUT.

Facebook and Instagram ads have a steep, costly learning curve. For more than fifteen years, Novel Publicity has helped authors skip the guesswork and grow their books. 

We run your ads, or we teach you to run them yourself. Either way, you get a real human who knows your genre and your numbers.

  • We run your ads. Hand it to a specialist who lives in the dashboard every day. Pro for a smaller catalog, Platinum to scale.
  • We teach you. Learn to run your own ads with guided coaching or strategy and training calls.
SEE THE PLANS
READ OUR FAQ
MEET OUR TEAM

A COUPLE QUICK NOTES: We can run ads through your own ad account, or through the Novel Publicity business manager if you're unable or prefer not to use your own ads account and page. In that case, we bill you directly for your ad spend ahead of time. Otherwise, your ad spend is billed to you directly by Meta and is separate from management.

We also run ads for Kickstarter, Shopify, and translations. For any Kickstarter or book launch campaign, we require at least one month of lead time before launch, so we can run full prelaunch optimization and get you the best results.

AI is always your choice, never automatic. Standard creative can use AI tools when you're okay with it, and a fully human-crafted route is available if you prefer it. 


THE PLANS

Clear pricing, clear inclusions. No long contracts. Cancel anytime.

  WE RUN YOUR ADS  

Managed Ads Pro

$650 monthly charge

Authors with a smaller catalog who want a pro to handle the ads.

  • Up to 3 active campaigns, up to $75 a day in total ad spend.
  • Custom ad copy written for your specific books.
  • Up to 5 custom graphics a month, or 10 if you're okay with AI.
  • 1 free Facebook Ads Kit a month + 50% off the entire M2M suite while you're with us.
  • Your own ROI tracker, updated weekly against your real income and spend.
  • VIP Client Portal, plus monthly live events with Melissa.
  • Your private add-on store for anything extra you want.
START HERE

  WE RUN YOUR ADS  

Managed Ads Platinum

$1,000 monthly charge

Authors ready to scale who want the full team and the premium touch.

  • Everything in Pro, plus...
  • An unlimited number of campaigns and uncapped budgets, with all the room you need to scale.
  • Up to 10 custom graphics a month, or 20 if you're okay with AI.
  • 5 premium graphics a month, hand-made by our staff designers. Zero AI.
  • 3 free Facebook Ads Kits a month from Manuscript to Marketing.
  • Your pick of how we keep in touch. Email, Messenger, or short video notes.
  • ROI Tracker, VIP Portal, and live event access.
  • Your private add-on store for extras.
START HERE

  WE TEACH YOU  

Meta Ads Coaching

$800 program

Authors who would rather learn to run their own ads.

  • 4 weeks of guided lessons, one core skill at a time.
  • A weekly 1-on-1 call with Terry to learn the step and review your dashboard.
  • Feedback between calls, usually within a day or two.
  • Real homework that gets your actual books set up for live ads.
  • 1 free Facebook Ads Kit for your program month.
START HERE

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One-Off Training & Strategy Calls

Not ready to commit to managed ads? Try booking a one-hour strategy or training call with either Melissa or Terry to give you actionable steps linked to your actual books and ads account.

  • Join Novel Publicity CEO & New York Times bestselling author Melissa Storm for a live video call as the two of you dig into your ads, your marketing, and your big-picture business strategy, $500
  • Grab a focused 60-minute ads strategy session with Terry. Bring your campaigns, your questions, and your goals, and leave with a clear plan to move forward, $225
BOOK A CALL

   MORE   

Add-On Services

Add-ons are for clients in any of our three ad service packages: Pro, Platinum, or Ads Coaching. 

  • Grab a strategy call or month-end review directly from Melissa Storm, half off for our existing clients, $250
  • A one-hour live call with your specialist for training or deeper strategy, $100
  • 5 premium graphics from our staff designers, zero AI, $125
  • 10 extra graphics from your specialist (Canva, Stock, or AI if opted in), $125
  • One custom video ad, hand-built by our staff designer, $50
START HERE


MEET OUR META ADS TEAM

and find your best match by taking our quiz

Sydney Thisdelle

Sprinter

Sydney combines strong management skills with a background in the entertainment industry to bring a fresh perspective to author strategy. As a Senior Specialist, she is an expert in high-stakes campaign management, having successfully guided dozens of clients to the Amazon Top 100. She excels at orchestrating large-scale launches and specializes in Steamy Romance and Romantic Suspense.

Are you a "Sprinter" like Sydney? Take the quiz to find out. You can also directly request her services via our contact form.

TAKE THE QUIZ
APPLY TO WORK WITH SYDNEY

Marley Sullivan

Speaker

Marley’s degree in Digital Communications and entertainment background fuel her strategic approach to scaling ads. A Senior Specialist who manages multiple Top 100 clients, she excels in high-volume genres like Contemporary Romance and Romantasy. She is also our International Ads expert and a master of deep-dive targeting, making her the perfect choice for authors looking to expand their reach globally or dominate niche markets like Cozy Mystery.

Are you a "Speaker" like Marley? Take the quiz to find out. You can also directly request her services via our contact form.

TAKE THE QUIZ
APPLY TO WORK WITH MARLEY

Kaitlyn Scane

Feeler

aKaitlyn’s background in the arts and as a PNR author gives her a unique creative edge. As a Senior Specialist, she not only masters Facebook ads but has expanded her toolkit to include direct sales strategies (Kickstarter & Shopify) and is a certified TikTok Media Buyer. She loves all things spooky, focusing primarily on Paranormal Romance, Dark Romance, and Romantasy.

Are you a "Feeler" like Kaitlyn? Take the quiz to find out. You can also directly request her services via our contact form.

TAKE THE QUIZ
APPLY TO WORK WITH KAITLYN

Terry Schott

Thinker

Terry’s experience as a certified CliftonStrengths coach and published Sci-Fi author gives him a distinct advantage in understanding reader psychology. He combines over 30 years of relationship strategy with the Novel Publicity method to create ads that build genuine connections. He specializes in Science Fiction, Fantasy, and Thriller, utilizing clear messaging to drive results.

Are you a "Thinker" like Terry? Take the quiz to find out. You can also directly request his services via our contact form.

TAKE THE QUIZ
APPLY TO WORK WITH TERRY

Melissa Storm

Speaker

Melissa Storm is a New York Times and multiple USA Today bestselling author, as well as the CEO of Novel Publicity, where she’s spent over 15 years helping authors master the business side of publishing. Known for her sharp business brain and hyperactive personality, she manages four pen names and is often joined at events by her Chihuahua, Sky Princess.

Are you a "Speaker" like Melissa? Take the quiz to find out.

TAKE THE QUIZ

OUR META ADS FAQ