MANAGED ADS QUARTERLY
$2,500
Managed Ads Quarterly is our premium program, and the one we're known best for! It gives you three months of one-on-one attention from your personal Ads Specialist, with no restrictions as to budgets or the number of campaigns offered. If you would like to nurture your entire catalog (including translations), this program is for you. These ads will be run through your personal ads account but with hundreds of our tried-and-true audiences being put to work!
MOnthly MINI
$500
Monthly Mini Ads is designed for authors with a smaller catalog and backlist who want expert ads management at an affordable cost. You will work directly with our Facebook Ads Specialist to set up your advertising goals and determine your ad spend/budget. Best of all these ads will run through your Facebook Ads Manager and Facebook Author Page so you’ll see real time data.
MONTHLY MICRO
$350
Monthly Micro Ads is a continued monitoring version of Monthly Mini Ads. If you’ve done a month of Monthly Mini ads and would still like your ads monitored (but are not planning on changing the books or series you’re advertising), this program is perfect for you.
STAFF STRATEGY &
TRAINING CALL
$50
Need expert guidance but not yet ready to hire out your ads management? Book a call with Sydney!
During this one-hour video meeting with guided screen-share, the two of you will go over any issues you may be having with Facebook. Sydney will also audit your ads (or help you set up new ones) and answer any questions you have in relation to advertising.
MANAGED ADS MONTHLY
$1,000
Managed Ads Monthly is for authors who are interested in joining our Quarterly program but aren’t quite ready for the full three-month commitment. This is a great way to dip your toe in the water of working with a Facebook Ads Specialist to help plan and run your ads for a month.
PERSONALIZED FACEBOOK
ADS MAKEOVER
$1,500
The Personalized Facebook Ads Makeover is a one-month program intended for those who want to master running their own ads but either aren’t sure where to start, need a refresher, or are dissatisfied with their attempts to run ads thus far. This program will leave you with the confidence to take over your own Facebook ads!
The TOTAL ADS EXPERIENCE
$1,250
The Total Ads Experience is an easy and convenient way to have your books advertised on both Facebook and Amazon simultaneously, while working with a single Ads Specialist. This ensures your target audience is consistent across the board and you are getting your books in front of as many people as possible!
BOOK MELISSA STORM
$225
Want Novel Publicity President Melissa Storm's help strategizing, marketing, or learning how to do it for yourself? Then nab an hour with her in our hire-by-hour program. You decide what to cover. Melissa can train you using your books and account as live examples. She can also do custom work for you while you watch and explain what decisions she's making and why. Or if you just want to have Melissa set up some ads or automations for you, we can do that, too. You'll be amazed what you can accomplish in an hour with a dedicated strategist working on your behalf! Click on the big blue button below to view Melissa's availability and get started.
MANAGED ADS QUARTERLY
$2,500 PER 3-MONTH TERM
plus the cost of ads, which will be billed to you directly from Facebook
If you have more than $75 per day to spend on ads and would like to nurture your entire catalog (including translations), then the Managed Ads Quarterly package is for you. You will be working one-on-one with your choice of Novel Publicity President Melissa Storm or Novel Publicity Ad Specialists Sydney Schott, Marley Sullivan, or Kaitlyn Scane. Each takes on a very limited number of clients and often has a wait list.
Melissa's master's degree in Quantitative Sociology and Survey Methodology makes her great with analyzing numbers and applying them to real-life situations. And as a New York Times and USA Today bestselling author herself and the owner of Novel Publicity since it opened in 2011, Melissa stays on top of the market, loves innovating, and works hard for the right people. She currently specializes in Paranormal and Dark Romance, which a particular fondness for #WhyChoose.
Sydney has a passion for people and has strong communication and management skills. Coming from the entertainment industry, she brings a fresh perspective to ads for each individual author. She has gotten all of her knowledge about ads management directly from Melissa through her extensive hands-on training. She currently specializes in Contemporary Romance and Romantic Suspense.
Marley’s degree in Digital Communications has given her extensive knowledge of social media, marketing, and communications. Coming from the entertainment industry, she brings an exciting energy to Facebook Ads, and provides her clients with hands-on guidance throughout their work. Marley has received extensive training about ads management directly from Sydney and Melissa. She currently specializes in Women’s Fiction, Cozy Mystery, and Sci-Fi.
Kaitlyn's background in the arts gives her a unique and creative approach to ads, and her knowledge of ads management comes directly from Melissa through extensive hands-on training. She loves all things spooky and specializes in Paranormal Romance, but also loves exploring new genres.
WHAT'S INCLUDED?
MANAGED ADS MONTHLY
$1,000 PER MONTH
plus the cost of ads, which will be billed to you directly from Facebook
Managed Ads Monthly is for authors who are interested in joining our Quarterly program but aren’t quite ready for the full three-month commitment. It's the best way to dip your toe in the water of working with a Facebook Ads Specialist to help plan and run your ads for a month. We will have a call at the beginning of the month to create a plan for your ads and ensure our ads specialist has access to your Facebook Ads Manager - then another call at the end of the month to evaluate the ads and discuss next steps. Run up to 4 campaigns with daily monitoring-and receive check-ins with your ads specialist twice a week.
WHAT'S INCLUDED?
THE TOTAL ADS EXPERIENCE
$1,250 PER MONTH
plus the cost of ads, which will be billed to you directly via Facebook and Amazon
The Total Ads Experience is an easy and convenient way to have your books advertised on both Facebook and Amazon simultaneously, while working with a single Ads Specialist.
Many aspects translate from platform to platform, so having one Ads Manager monitoring both platforms gives the best possible insight into what works for your audience. For example, comparable authors we target on Facebook can then be targeted on Amazon.
WHAT'S INCLUDED?
Facebook Ads Management:
- Set up and continued monitoring of up to 5 total campaigns
- Hundreds of tried-and-true audiences created by our team of Ads Specialists to be applied to your ads
- Up to 4 ads graphics per month
- Daily ad monitoring
- Personalized check-in every Monday and Thursday
- End-of-month report detailing Facebook metrics
Amazon Ads Management:
- Set up of up to 2 new campaigns
- Continued monitoring of previous campaigns set up by our team
- Bi-weekly account monitoring
- Weekly number checks
- End-of-month report detailing Amazon metrics
MONTHLY ADS MINI
$500 PER MONTH
plus the cost of ads, which will be billed to you directly from Facebook
Monthly Mini Ads is designed for authors with a smaller catalog and backlist who want expert ads management at an affordable cost. You will work directly with your Facebook Ads Specialist to set up your advertising goals and determine your ad spend/budget. Best of all, these ads will run through your Facebook Ads Manager and Facebook Author Page so you’ll see real time data.
Please note that ads may be run via the Novel Publicity ads account (rather than the author's personal ads account) upon special request.
WHAT'S INCLUDED?
MONTHLY ADS MICRO
$350 PER MONTH
plus the cost of ads, which will be billed to you directly from Facebook
Monthly Micro Ads is a continued monitoring version of Monthly Mini Ads. If you’ve done a month of Monthly Mini ads and would still like your ads monitored (but are not planning on changing the books or series you’re advertising), this program is perfect for you.
Please note that ads may be run via the Novel Publicity ads account (rather than the author's personal ads account) upon special request.
WHAT'S INCLUDED?
PERSONALIZED FACEBOOK ADS MAKEOVER
$1,500 PER MONTH
plus the cost of ads, which will be billed to you directly from Facebook
This 1-month Facebook Makeover program is for those who are interested in learning how to best run their own Facebook ads, but aren’t sure where to start, or what the current best practices are and want a refresher, or those who have been managing their own ads without the desired result.
Over the span of the month your Ad Specialist will work with you to set up and run ads, and help you learn the Facebook Ads Dashboard. They'll also share best practices, tips and tricks to copy, what works best in ads graphics and more!
This is a fast-paced, 4-week program that will leave you with the confidence to take over your own Facebook ads.
SPECIAL BONUS: If you sign up for Managed Ads Quarterly after completing this service, you will receive a $500 discount.
INCLUDES FOUR 60-MINUTE VIDEO CALLS
ALSO INCLUDES
WHY IS OUR PERSONALIZED ADS MAKEOVER
BETTER THAN AN ONLINE COURSE?
- You won’t be competing with other students for attention
- Work is done for you while you learn
- Personalized to your books
- Graphics and audiences
- You receive instructional videos to keep
- Jumpstart and reinvigorate your ads so you can manage them going forward
- Ads will already be working, so you can go off and do it yourself or continue with management services at a reduced cost
- All information is relevant and up to date
- Fully customized to your genre, catalogue, and your unique needs
- Includes discussion about translations and foreign markets, and Instagram ads.