No matter what genre you write, how many books you've published, or how long you've been in the author business, everyone faces one common challenge. How do you attract new-to-you readers? Read on for


Vellum is a computer software program that helps format the interior of your books. It's popular among self-published authors due to its wide range of capabilities. The software can turn your MS Word Doc


When we hear that something is A+, it immediately brings to mind good things. In school, we strove for A+ grades because they were the best. Food graders give an A to products of


Newsletters are one of the most useful tools that an author has at their disposal. This is true whether you use MailChimp, MailerLite, ActiveCampaign, or a different email marketing platform to send newsletters to


You might be asking yourself, Is it ever too early to prepare for holiday promotions? If retailers begin stringing festive light displays and piping cheery music for the ho-ho-holidays before Labor Day, then you


Kindle Unlimited (or KU as we'll call it in this article) is an Amazon program. Readers who subscribe to the service have access to over a million books, audiobooks, and magazines that are enrolled


Giveaways are an effective way to get new subscribers, grow your social media, and get more eyeballs on your books. The downside is that marketing your books isn't free. No matter which option you


Some authors believe that the best time to launch a book is after you the publish button. The reality is that launching your book begins before it's available to readers.  Regardless of your genre,


Whether your book has been published for a day or for a year, you have the ability to refine it if it isn’t performing how you would like. For some, that might mean getting


Whether you have an existing newsletter or you're planning to start one, this article will help you decide which newsletter platform is right for you. You may be thinking, What? There's more than one