About Melissa

Whether you prefer to learn at your own pace via pre-recorded video lessons or to look over her shoulder and ask questions as she both does the work and teaches you how to do it as well, Melissa Storm has got your covered.

Melissa won't just tell you WHAT to do, she'll also explains both WHY and HOW. After all, there's a reason why she continues to be recognized as one of the most respected marketers in the publishing industry since 2011.

Her master's degree in Quantitative Sociology and Survey Methodology makes her great with analyzing numbers and applying them to real-life situations. And as a New York Times and USA Today bestselling author herself and the owner of 6 separate author service corporations, Melissa stays on top of the market, loves innovating, and works hard for the right people.

Work with Melissa on honing your brand, developing your launch plan, optimizing your newsletter to sell more books, creating graphics for launch, producing a book trailer, setting up a launch week giveaway using multiple platforms, creating a fun quiz for readers, encouraging read through, selling pre-orders for the next book in your series, targeting and assessing Facebook ads to both warm and cold leads, running AMS and Bookbub ads, and more.

The heart of what she does, though, is all about creating smart newsletter automation sequences to excite your readers and get them buying and reading right now! Melissa can also help to convert your launch into an evergreen marketing strategy you can use to create a perpetual sales machine for your series.

Been burned by hiring an assistant when what you really need is a strategist? Don't want to be one of hundreds in a roaring sea of clients, making it hard for you to get the attention you need from your consultant?

Then look no further! If you want a self-driven strategist working on your behalf, please reach out today.

Working with Melissa and Novel Publicity to spread awareness of my Sullivan series has been a joy! She really gets my brand, and my fans love the fun promotions she puts together for launch events and the day-to-day discussions and contest she leads in my Street Team (which she set up, too!). We've been working together for over two years now, and we've been especially successful in running promotions on Facebook and Goodreads. I look forward to continuing marketing my books with Melissa. I'm so glad I found her!
New York Times Bestselling Author, Bella Andre
“I couldn't be happier with my new website by Melissa Storm. Not only is the design perfectly on point for my brand, but she also did a great job of accepting and integrating feedback along the way. I'm already seeing better conversions for both newsletter sign ups and sales and am excited to see my readership continue to grow with my website as the hub!”
Barbara Freethy, #1 New York Times Bestselling Author

Melissa is so creative and enthusiastic! She's constantly coming up with ideas, trying new approaches, and she's willing to customize services – so you always know that she's looking out for your best interests. With Novel Publicity, you're never a cookie cutter client. You're a real person, with real PR needs and concerns. Melissa truly cares about you. She takes your needs seriously, and she makes you feel special!

Working with Novel Publicity has changed my professional life! Melissa Storm is an amazing – brilliant, talented, creative – individual, who truly cares about her clients. Best of all, her services work! Within a month of enlisting the services of Novel Publicity, I've gone from being virtually invisible on the Web, with a Klout score of 5, to being an “influencer” in my field. Melissa Storm is the Social Marketing Maven! I highly, highly recommend Novel Publicity!

Terri Giuliano Long

Melissa Storm


Business Strategy; Identifying & Building Brand, Facebook Advertising, Lead Conversion, Newsletter Automations, BookBub PPC Ads, Social Media Marketing, Copywriting, Social Media & DIY Marketing Lessons, Market Research & Data Analysis, Interactive Reader-Based Marketing, Book Trailers, Reviewer Outreach,  ESL Editing


M.A. in Applied Sociology, Economics specialty, Summa cum Laude (3.92/4.0), Eastern Michigan University, 2009

  • Thesis: “The Nature of Contradictions in India: Using Applied Ethnography to Further Intercultural Understanding”
  • Relevant Coursework: Econometrics, Advanced Social Statistics, Demography, Advanced Research Methods, Methods of Social Program Evaluation, Individuals and the Organization, Intergenerational Programs and Services