About Al

Self-publishing can often feel isolating, but it doesn't have to be. We're here to help! Al is a writer, marketer, cat lover, and iced coffee fanatic with ten years of experience in the publishing industry. He’s worn many hats in the publishing business, from writing to editing to cover design to advertising. Today he spends his days helping authors reach the next level with the tools and techniques he's learned throughout his own journey.

In particular, pay-per-click advertising such as Facebook, Amazon, and Bookbub, mystifies many authors. It has become more and more prevalent in the last decade, and it can seem like a black box to most writers. Especially when you got into this business to write — not be a marketer, too! Al takes the complicated and makes it simple. He'll work with you to make sure your book or books are featured in front of the right audience, at the right time.

Let him take the confusing process of advertising off your plate. No more wondering if you're doing it right or getting the most bang for your buck. Let Al show you how to use Facebook advertising to take your book sales and profits to the next level.

He doesn't just run the ads for you, he lets you know what types of ads and audiences work best for your specific brand so that you can continue to grow on your own terms. Don't spend time with shady marketers that just take your money and run. Let Al deal with the ads so you can get back to what you really love — writing.

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Al Nelson
Marketing Manager

Genre Focus

Cozy Mystery, Fantasy ,Historical


Facebook Advertising, Bookbub PPC ads, Market Research & Data Analysis


  • B.S. in Computer Science, Magna Cum Laude, Appalachian State University, 2013