Why Should You Advertise Your Books on Facebook?
2.85 billion people use Facebook daily. If you're not using the social media platform to market your books, then you could be missing out on new-to-you readers—and more importantly, more sales.
Not all 2.85 billion people on Facebook are interested in the genre you write, which is unfortunate. Nobody wants to throw their hard-earned money at ads that don't perform as intended. How do you get your book in front of your taget audience? They must be somewhere among the masses, right?
What Results Do You Want From Your Facebook Ads?
Before you dive into making graphics and developing catchy phrases to help promote your books, you'll need to identify and prioritize your goals. What's the biggest result you want from your Facebook ads? Here are some examples…
- Build a subscriber list for your newsletter
- Book sales, perhaps on a single retailer over the others
- Promotion of a specific book format like audiobooks
- Drive traffic to a specific page on your website
- Get more people to like your Facebook page
Determine Your Ads Budget & Schedule
The next thing you'll have to do is determine your ad budget. Decide how much you want to spend and then determine if you want that to be a daily spend or over the lifetime of the ad. Do you want to schedule your ad to run at a future time or are you ready to start right away?
Finding Your Target Audience
Now it's time to find which Facebook users out of the 2.85 billion members of the social media giant are most likely to respond to your ad. You can do this using Facebook's built-in audience insights.
Although audience insights won't show you everything, there are other ways to create custom audiences using things like newsletter segments. You can learn more about this in Melissa Storm's Your Author Engine course on Facebook Ads Strategies.
Benchmarks, Automation, and More!
No two authors' ads will produce the same results. That's why it's important to check on your Facebook ads dashboard to make sure your ads are performing as intended. If they aren't, then you might need to make some adjustments.
Facebook has built-in automation tools that allow you to set rules for your ads. These rules can turn off ineffective ads, for example. No matter what you automate with your ads, it's always a good idea to take a manual look at them in case something goes wonky.
Do You Need Help with Your Facebook Ads?
Are you overwhelmed by the idea of creating and managing your own Facebook ads? Maybe you're at a loss for how to create stunning graphics to compete with all the other ads on the social media network.
If you need help with Facebook ads for your books, then you should check out Novel Publicity's managed ads program. Unlike hiring a single assistant and having to trust that they may or may not know anything about ads, Novel Publicity has an entire team with a proven track record of helping authors in a wide range of genres.
Why not kick things off with a marketing call to discuss your options? It will help you get a better idea of what you need—and what you don't. We look forward to talking to you soon!