Many authors have a love-hate relationship with social media. They love the ability to connect with readers but they dislike the time it takes to find and create content. If this sounds familiar, then you’ll want to keep reading.

1. Look outside the box

Who says you have to limit yourself to Facebook and Twitter? Here is a list of social networks where you can also find readers in your genre.

  1. Spotify – Make music playlists for your books and series to share with your readers. Spotify will let you update the image (Create one in Canva using the Instagram square template with your logo or book cover prominently represented.) and provides you with an embed code to share on your website or in your newsletter.
  2. TikTok – It’s not just for teens and young adults. If you’re comfortable on video, then this is a platform where you can connect with readers, especially if fans of your genre are on this platform.
  3. Snapchat – Although Instagram’s story feature took a big swing at Snapchat, you can still take selfies using the filters and then use them on other social networks and anywhere else that you’re already connecting with fans of your books.
  4. BookBub – You might see BookBub as a way to promote your books, but by reviewing and recommending other authors’ titles—especially if they’re in your genre, you’re letting readers know that you’re a bookworm first. And what better way to connect with people than over books?
  5. Pinterest – This is more than a place for housewives (or househusbands) to share recipes and arts and crafts ideas. Make an account for your author's name and create a board for each of your books. Don’t forget to add the buy link(s) to the description area. Once the pins are in place, they’re evergreen—until you rebrand, that is.

2. Get personal.

You don’t have to share your life’s story with your readers. You can share as much or as little as you want based on your comfort level. Here are some tried-and-true ideas.

  • Share a picture of your coffee cup or your cat or dog, and ask readers to show you theirs in the comments.
  • Create a 5-10 question Q&A with your main character. Share on social media with the buy links to the book.
  • Ask readers something–anything. It could be anything from what they're reading to their childhood dreams of what they wanted to be when they grew up. Readers love telling their favorite authors about themselves.

You’ll be surprised at how many readers want you to get to know them. It builds a level of trust, and when people trust you, they are more likely to buy your books.

3. Have fun.

When you’re feeling awkward and nervous on social media, readers will pick up on that—even with text-only content. Take some deep breaths. Smile as you type. And remember, if you have a post that doesn't go well, there's a good chance that Facebook algorithms will bury it under other content anyway.

One thing that can help with engaging with readers on social media is knowing what to post. Novel Publicity offers a plethora of services related to social media, including a custom content calendar with suggestions for what to post each day of the month.

The social media calendar is one of the most sought-after services in the Novel Publicity's PA Services hire-by-hour program. Having this tool at your fingertips is not only an investment in your authorship, it's also an investment in your relationship with your readers. And you can't really put a price on that.

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