Using Book Brush to Create Ads
Book Brush is a web-based tool that helps authors like you create high-quality graphics to market their books. Whether you're creating professional ads or social media graphics for reader engagement, Book Brush can help your graphics stand out among the rest.
BookBub ads measure 300 pixels wide by 250 pixels tall, while the minimum size for a Facebook ad is 600 pixels wide or tall. A square-sized ad works best for Facebook, however. The added bonus of using a square ad is that it doubles as a post for other social media networks like Instagram or Pinterest.
Creating an Ad Readers Will Want to Click
Your ad should have a background that complements the book cover. If you were using Photoshop to create ads, then you would have to buy stock from a company like DepositPhotos or Shutterstock. Book Brush saves you time and money by providing countless background images that you can use for your ads.
The next thing you want to do is to make sure the version of your book featured in the ad matches its availability. If your book is only available as an eBook, for example, then you would not want to use a paperback or audiobook copy on your ad. Using a flat copy of the cover allows for more versatility, especially if the book is available in multiple formats.
Using Your Book's Branding in Fonts and Colors
You can ramp up the professionalism of your ads by using your book's branding when selecting the fonts and colors. If you aren't sure what these are or how to find them, then you can use these tools recommended by Melissa Storm.
When it comes to finding brand colors for a book cover, you'll want to use Coolors, a free tool that creates color palettes. You can upload your book cover to the site and use the recommended palette, or you can adjust the variations to your preferences. Melissa recommends choosing a color in a dark shade, two in medium shades, and two more in lighter shades.
You might be wondering how in the world you'll figure out which font is on a book cover. You could contact the designer, but that's not always an option, especially if you need the information sooner than later. You could look through everything in Google Fonts, but what if you think you might have the font on your computer?
This is where WordMark becomes your new best friend. Although there is a premium version, the free version works just as well. Using it is as easy as entering a phrase and hitting enter on your keyboard. Once you do, it will show that phrase using all the fonts on your computer. From there, you can scroll through and find the one you need—or one close to it!
More Book Brush Tips
- When creating a palette, use an accent color that samples a smaller color from the book cover.
- Avoid adding too many elements. It risks creating a busy graphic that could detract from the message, like a sale price or a five-star review.
- In addition to a 99¢ price, you can add stars for a review, retailer stickers, or a bubble behind the price.
- If you need to change the order of the layers, use the arrows around the graphic.
- If you want to experiment with overlays and filters, look under “Edit Background” and play with opacity and tone until you see what works for you.
Now, go forth with this knowledge, log into your Book Brush account, and create some ads! And if you're looking for feedback and suggestion from other authors, then you may want to join the Book Brush group on Facebook.