4 Ways to Connect with Readers Outside the Box
Google “connecting with readers” and your search results will probably include things like ask readers engaging questions, post on as many social media networks as possible, and send newsletters. What if you've been doing all of those things and still have trouble connecting?
If this sounds familiar, then it's time to think outside the box. Here are some tried-and-true methods as tested by the Novel Publicity marketing team.
Host a Giveaway
Everybody loves to win things. As an author, hosting a giveaway could win you some shiny new readers who are ready to discover your books. Using a widget like Gleam allows you to set up entries for readers to follow you on social media, sign up for your newsletter, and answer questions you can use for future marketing strategies.
Create a “Fans-Only” Page on Your Website
Having a members-only section on your website creates a premier area. You can fill it with things that readers won't find anywhere else. From special discounts to bonus material, if the reader wants to get it, they'll have to connect with you by becoming a member first.
Give Readers Exclusive Bonus Content
What kind of bonus content can you give your readers? We're so glad you asked. Here's a list of things Novel Publicity has helped authors like you provide to their readers in the past.
- Coloring pages from book covers
- Activity pages and booklets with word searches, crossword puzzles, mazes, and more that are branded to coordinate with a book or series
- Spotify music playlists inspired by books and/or series, and in some cases, the readers suggest songs to add to the list
- Online jigsaw puzzles created from book covers and other marketing images that readers can solve and share with their fellow bookworm friends
- Deleted scenes, short stories, Q&As with characters, or a prequel or epilogue novella
The bottom line here is that the sky is the limit. Exclusive bonus content can turn a reader who could take or leave your books into a lifelong fan who can't stop raving about things you write.
Overhaul Your Social Media Profiles
The thought of overhauling your social media profiles might seem daunting, but you can streamline the process to make the most of your time and budget. At the very least, there are two main things that you should consider double-checking.
The first is to make sure you're using your brand fonts and colors whenever possible. If you don't have a brand kit, you can use Google Fonts to select one fancy and one plain font that you like and Coolors to create a color palette. The best part is that both of these tools are completely free!
The next thing to consider is making all of your social media profile images the same including on places like BookBub, Amazon, Wattpad, and Goodreads. This tells readers who search for you on various platforms that they have the right person.
Need More Help?
If all of this sounds good but you're short on time to do it all, let us help! Novel Publicity's PA services can cover most if not all of your author needs. Head over to www.novelpublicity.com/hire now to learn how we can help you engage with new-to-you and existing readers!