You see it all the time—authors giving away books, publishers giving away themed prize packs, and LitRing giving away Amazon gift cards, e-readers, and more. The top reason they hold these events is that a giveaway has many benefits for the host(s).

In addition to making some lucky reader very happy when they win the big prize, here are some of the many benefits of hosting a giveaway for your readers:

1. Grow your readership.

Once your giveaway is set up, sharing it helps attract the attention of new-to-you readers, especially when you share to contest promotion sites or boost the Facebook post you make to announce your giveaway.

2. Increase your newsletter subscriber list.

Giveaway platforms like Gleam, UpViral, and Rafflecoper allow you to collect email addresses for your newsletter list from those people who enter for a chance to win.

3. Reach a large number of readers at a low price.

You don't have to spend a fortune on a giveaway prize. Some authors who have used Novel Publicity's PA services have offered prizes in the $25 to $50 range.

4. Get exposure for your books.

When you create a giveaway that carries a theme representing your books or series, it's like having a built-in billboard to advertise them! You can see examples of how Litring has done this on the Giveaway Zone page on their website. Click on any title in the Winner's List for a closer look at past giveaways, too!

5. Help readers find (and follow) you on social media.

Depending on which giveaway platform you use, you can ask readers to like and/or follow you on social media for an extra chance to win.

6. Encourage word-of-mouth news about your books.

When readers find something that makes them happy, they're more likely to share it with their friends.

7. Build stronger relationships with your existing fans.

When you give something back to your readers, it helps strengthen the emotional connection you currently have with them.

Let's Get Started!

Are you ready to create an exciting giveaway to help you achieve the benefits listed above? If you're unsure where to start, or if you just want someone else to handle the details so you can keep writing your next book, then contact Novel Publicity!

We can not only set up your giveaway and have the best contest promotion sites blast it to readers everywhere, but we can also provide valuable post-giveaway data to help with your future marketing endeavors. Can't wait to hear from you!

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