This is a post by Novel Publicity President, Emlyn ChandI’ve already told you how important it is for aspiring writers (and successful ones too) to build their online presence by keeping a blog.  I’ve even told you 11 ways to get the most out of your blog, thus maximizing your visibility.  What I have yet to tell you is how to blog.

How to blog—that seems like a huge topic, right?  Well, it is.  That’s why I’m starting a whole series of posts to teach you what I have learned.  I’ll also talk about how to use other social media venues like Twitter, Facebook, YouTube, StumbleUpon and the like.

To get us started with a bang, I’m going to pit WordPress and BlogSpot (the two primary blog sites) up against one another on ten points.  For each category, I’ll declare a winner.  At the end, we’ll summarize each blogging platform and discuss which will be the better choice for you.

Full disclosure:  I keep my primary blog on WordPress, but I started a second mini blog on BlogSpot so that I could get acquainted with both platforms before making my call.


WordPress BlogSpot Winner
Design Themes More options readily available, but it can take a while to find the one which best suits you Quick and easy configuration, with fewer options for customization WordPress
Widgets Toolbar with limited options, does not allow flash or java Allows placement of widgets anywhere on the page, many options, allows flash and java BlogSpot
Subpages Some themes allow the option of removing the widget bar for a more professional feel, can create a subpage hierarchy for easy organization Subpages look identical to the main page, does not have a professional feel WordPress
Fonts No options, you must either use html within the post (or to edit the theme) or you need to use CSS Typekits Dropdown menu on post screen allows the choice of 7 fonts, also allows you to change the default font BlogSpot
Link Lists Can add links and link categories and heierarchies on the dashboard, a bit of a work around Add the link list widget and get to work—very easy to use with a professional feel BlogSpot
Tags/ Categories/ Labels Offers tags and categories, allows the creation of heierarchies and family, auto recommends tags Only allows labels, which you have to manually input WordPress
Hit Counter Ability to specify what the hits are called i.e. “visitors, fans, crazy people” Clear to read, refreshes in live time, but is not customizable BlogSpot
Spell Check The most wonderful thing that ever happened, even checks for word usage, clichés, passive voice, and more Pretty standard (like Word) WordPress
Site Stats Provides a list of search engine terms that landed viewers at your site, lists incoming links and shows you which of your links viewers are clicking on, shows how many people are sharing your posts, which posts they are sharing and through what medium, displays daily hits, weekly averages, and the rate of change Provides bar graphs and pie charts as well as a map of your audience, tells you which operating systems and browsers your audience uses, sorts referrer links into larger groups (that can be pulled apart)—i.e. all Facebook referrals regardless of the exact link Tied!
Traffic The use of tags and categories makes it easy for other users to find your site, the active forums are also a good way to drive traffic Does blog tours and promotes interaction among bloggers, also creates fun and customizable profiles for your site and when you visit others Tied!


WordPress—4         BlogSpot—4         Tied—2

WordPress lends bloggers a more professional feel to their sites.  Its spellcheck feature alone makes it the better choice in my eyes.  WordPress may require a basic working knowledge of web design and html, but if the blogger is a quick learner, these skills should not take long to acquire.

BlogSpot is more straightforward and has a greater ease of use.  If the blogger desires the use of widgets, flash, or java, BlogSpot may be the better choice—the biggest downfall of WordPress is its relative widget unavailability.

So, as a blogger, you’ll need to clearly define the goal of your site, how much work you are willing to put in, and how professional you would like it to feel.  WordPress does take longer to set up but is easy to navigate once you have it going.  If you want to spend minimal time figuring out how to blog, BlogSpot is the better choice.

I’d be happy to answer any questions or to analyze the two platforms on a criterion that I have not already listed.

Happy blogging!


Emlyn Chand, President of Novel PublicityEmlyn Chand was born with a fountain pen grasped firmly in her left hand (true story). Novel Publicity's mascot is a Sun Conure, thanks to her obsession with birds–and she gets to decide anyway since she is the company's founder and president. Although her first novel Farsighted won the prestigious Writer's Digest Self-Published Novel of the Year award in 2012 for the YA category, she now writes most of her fiction under her “real” name, Melissa Storm. Learn more or connect with her (or her Sun Conure, Ducky!) on either of her author websites: or You can also friend her on Facebook, tweet with her @novelpublicity, or send her an email via [email protected].

About the Author

  1. I didn’t even think of that since I didn’t want to buy a domain name under Blogspot–I had already done that under WordPress, thank you. I think for serious bloggers, WordPress is the absolute better choice. For amateurs who just want to have fun and don’t care about promoting themselves or their businesses, then BlogSpot makes it simple.

  2. That’s true. I’ve been getting traffic on my BlogSpot from something called “Pingy Web,” a source that never feeds into my WordPress page.

  3. The easier option? Not what I would expect from a fantasy author such as yourself, Tim! Perhaps you are saving up your time and energy for your writing 😛

  4. I want to take my writting more seriously and get my name out there. Would it benfit me to switch my blog from Blogger to WordPress? I actually have an account on both. I use wordpress for my novel and my blogger account for everything else. Is it worth the headache or will I do “ok” with blogger?

  5. I agree that if the user understand basic html, then WordPress is the better choice. If she doesn’t, then BlogSpot may offer greater ease of use (or the user could just learn html).

  6. I’m glad to hear you have found your home with WordPress too. It seems that many of us writers prefer it to BlogSpot.

  7. I think if you are already established on BlogSpot, you might want to consider other ways to pull traffic into your site. I will be doing a whole series of “Social Media & Blogging Tips for Writers.” I think you could most benefit from a successful integration of Facebook and Twitter to crosspromote your blog. Let me know if there’s any specific topic you’d like to have covered next week.

  8. Thanks for clearing that issues up. My domain name with WordPress was $25 (and that included a $7 protection plan). In the end, I have to prefer WordPress for my personal use, that’s the platform that first taught me how to blog. BlogSpot came later and just doesn’t share the same sentimental value.

  9. One criterion I forgot to analyze: Mobile agents. The free WordPress app for Droid is incredibly functional and easy to use. The app for BlogSpot is a joke–the only thing you can do is write a new post. For WordPress you can check various stats, respond to comments, view posts and pages, view a mobile version of the site. This is again like the Spellcheck issue. WordPress is so so far beyong what BlogSpot has to offer!

  10. Thanks, Richard. If you think you might be able to write a guest post about vs, I’d love to have it. I offer all of my contributors their own page within my site under the “Contributors” tab and am always looking for great minds to contribute. Plus, I’d really like to learn more about this issue myself.

  11. I see you also host guest bloggers–I’d love to do an exchange.

  12. I’ve visited UhW and have subscribed via Networked Blogs. What kind of post might you like to see from me? Do you think you might be interested in featuring my 11 tips for better blogging in 2011–that seems to be the favorite on this site. I also have a whole host of writing advice under the “For Writers” tab.

  13. I’m just starting out blogging and went with weebly because a friend had it, but not many people use it. Has me wondering if I should switch. Thanks for the blog. I look forward to more info.

  14. спасибо большое было интересно прочитать

  15. Я рад, что вам понравилось

  16. WordPress is by far the most professional platform, IMO, but it isn’t cheap. Even if you sign up for a free WordPress blog, they charge you to redirect using the CName. Blogger allows CName redirects for free, which is what I’ve done with mine.

  17. You’re right, Lisa. That contant recaptcha-ing is annoying! Also it’s easy to follow blogs on BlogSpot, but I think that new followers are less likely to check in with these blogs. In WordPress, you get an email each time, there’s a new post (until you deactivate via the dash). No reminders at all for BlogSpot posts!

  18. See, I started with WordPress, so I learned coding with its interface. Only make the move if you feel super comfortable. I really do love WordPress, and the plug-in options are so, so much better. Once you get the hang of it you’ll be golden. And if not, we do offer web design and restructuring services here at Novel Publicity 😉

  19. I went directly to WordPress because it was recommended at a Writer’s Digest Editor’s Intensive that I attended a couple of years ago. The system does take a bit to learn but once you have it down, it’s simple and elegant. Their layouts are fantastic and I’m extremely proud of how my site has turned out. Love WordPress!

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