
$2,500 (requires advanced consultation)
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The social media whirlwind tour is our own super deluxe version of a traditional blog tour. The blog tour is a relatively new promotional technique. Think of it as a convenient and cost effective book tour. Instead of traveling to New York, LA, or Chicago to promote your book in-person, your book travels for you while you remain in the comfort of your own home. Thanks to the wonders of the World Wide Web, the entire planet is just a click and a dial away.
A blog tour is an intensive online publicity period. During this period, a group of our host bloggers will feature you and your book in some capacity—this might be a book review, an author interview, or another promotional opportunity depending on the blog’s specialty.
The whirlwind social media tour includes over 100 blog features (on as many unique blogs as possible, generally at least 70) over an extremely intense 5-day period.
During the whirlwind tour, bloggers will have the option of posting a pre-written post: either an excerpt of your novel, an interview, or something fun relating to your book. Providing pre-written, perfectly formatted posts allows us to recruit a large number of bloggers in as little as two weeks.
Bloggers will also be encouraged to write reviews, although they will have the option of using a pre-written post. Unlike our traditional blog tours, authors will not be required to provide any free copies of their books to the bloggers on this tour. Instead, bloggers can choose to “take a risk” by purchasing a copy of your book on their own for a chance at a bigger prize.
Each whirlwind tour has two $100 prizes for bloggers – one goes to the blogger who gets the most votes in a traffic-breaker poll (which serves as a proxy measure of who gets the most site traffic); the other goes to the blogger who writes the best original entry. Obviously bloggers who choose to feature pre-written posts will not be eligible for the original entry award. Since fewer bloggers will choose to write a review, the odds of winning will be higher.
Enough about the blogs—you’re probably wondering what makes this tour a SOCIAL MEDIA tour. Well, each day of your tour there will be a different social media event, each of which will be highly publicized. Each of our 100+ blog features will include information and links to all of these events as well as information about your featured book. These events will include a feature on the Novel Publicity Free Advice blog (see this example), a tweet chat or twitterview, a Google+ video chat hangout, a featured conversation on the Novel Publicity Facebook page wall, and an event on your own personal website or blog.
You also have the option of giving out prizes to the people who participate in these social media events – autographed book copies work perfectly!
For an example of a pre-written whirlwind tour post, please visit this link.
We will also create a custom tour badge for you (an example is included in the link above) and provide this badge to all tour bloggers with a link back to your website.
You can choose to have the traffic-breaker poll featured on Novel Publicity’s site or (for a small added fee) on your own website. You may also choose to have us do some design or content work on your site prior to the tour to allow for added functionality, e-commerce, or just to put on a prettier face.
Read the full waiver here.




