NOVEL PUBLICITY'S PA PROGRAM
WHAT IT IS
Put our skilled team of marketing assistants to work on your books! Each of our five available PAs has been working with Melissa Storm for at least two years and knows the book business inside-out. Rather than hire one, you'll get the benefit of a full team–each with different specialties–working on your behalf.
Worried about delegating? We can show you how it's done, and give you the confidence you need to stop worrying about how everything is going to get done–freeing you up to focus on getting those words written. Let it be our job to get “that other stuff” done. It's what we love to do! Scroll down to see what we can do and to start work with our amazing team today!
WHAT IT COSTS
Book 10 hours for $400.
Book 20 hours for $650.
It's easy. You don't have to tell us what you need them for, unless you're interested in something that's not on our extensive list below (in that case, ask first)! All you have to do is make sure you use your PA hours any time within 90 days of purchase.
No commitment is required from you past whatever number of hours you initially book with us. However, you are more than welcome to renew at any time–and existing clients get first dibs on new scheduling.
WHAT OUR TEAM CAN DO
Marketing Strategy: Call via phone or Zoom to create marketing plan and discuss ongoing strategy (book releases, back list, author branding, newsletter plans, social media networking, and more)
Advertising Assistance: Create comp author and tracking spreadsheets for BookBub and Amazon ads; Monitor and adjust existing campaigns per author specifications; Provide one-on-one ad coaching and support
*The PA program does not include Facebook ads management. However, Facebook ads management packages and private lessons/screenshare workflows are available via our sister site, click here to see if this is a better fit for you!
Newsletters: Write, design, and send newsletters; Create custom branding and graphics; Create subscriber segments and automation sequences; “Scrub” list to remove those who no longer engage; Integrate sign-up forms on website and social media
Social Media: Create monthly content plan across all active social media channels; Set up new social media channels and design to match the author's brand; Post and pre–schedule content for Facebook pages and groups; Engage with readers by responding to comments, deleting any negative comments, and checking and replying to page messages
Giveaways: Plan a giveaway to promote new releases, special sales, or build social media following; Setup via Gleam, UpViral, Rafflecopter, newsletter, social media or author website; Suggest entry options and create branded prize packs; Promotional spots via the LitRing website, newsletter, and social media can be purchased for an additional cost
ARC Teams: Build your ARC team from scratch if needed; Recruit additional members via your website, social media, and newsletter; Track and distribute review copies to existing ARC team members via email; Send follow-up emails; Create ARC team welcome automations and re-engagement sequences
Copywriting: Revise book descriptions and create new ones; Tighten book product pages; Find best review quotes for ads and promotions; Create series bibles
Graphic Design: Create teaser images, quote graphics, custom branding graphics, and ads; Design custom-branded social media images aimed at encouraging reader engagement; Make book launch and limited-time sale graphics; Create swag designs, newsletter headers, website images, logos, and more; Our PA services cannot be used for book cover design
Formatting: eBook, boxed set, and paperback formatting using Vellum; Update back matter to reflect new releases
Publishing: Upload books direct to retailers and through distributors
Price Promotions: Prepare general schedule for entire quarter with adjustments being made based on Kindle Unlimited terms; Suggest best promo sites and submit upcoming deals and freebies
Websites: Update buy links and add new books to the website; Post blogs written by the author; Build and publish new pages within existing framework; Update home page to reflect new releases and other important info; For extensive website redesigns, updates, or changes, a custom quote is needed
Bookkeeping: Categorize business expenses; Create Profit & Loss statements; Help formulate budget; Track royalties and create summary sheets
Messenger Bots: Setup new flows for existing accounts via ManyChat; Send broadcasts to chat bot subscribers; Create custom Facebook advertising audience for bot subscribers; If you need to set up a brand new bot, please contact us for a referral to one of our talented partners
Author Apps: Build custom author app; Create content plan; Submit to Apple and GooglePlay stores; Update to promote new releases or reflect changed availability of books; Send push notifications to users; Please note that additional direct costs are associated with publishing an author app
SOFTWARE WE KNOW
- Thrive Architect
- Gravity Forms
- My Book Table
- PrettyLinks/ Bit.ly / SmartURL
- Publisher Rocket
- Google Drive
HIRE MELISSA STORM
$175 per hour
Want Novel Publicity President Melissa Storm's help strategizing, marketing, or learning how to do it for yourself? Then nab an hour with her in our hire-by-hour program. You decide what to cover. Melissa can train you using your books and account as live examples. She can also do custom work for you while you watch and explain what decisions she's making and why. Or if you just want to have Melissa set up some ads or automations for you, we can do that, too. You'll be amazed what you can accomplish in an hour with a dedicated strategist working on your behalf! Click on the big blue button below to view Melissa's availability and get started.CLICK HERE TO BOOK AN HOUR WITH MELISSA