Is your book selling to its best potential? Be sure to follow these Amazon optimization musts

Posted on Apr 16, 2012 | 7 comments This is a guest post by K.C. Neal Scan the pages on Amazon.com, and it’s obvious: the website is designed to move product. From books to blenders to beekeeping supplies (really!), every product page is loaded with features and links to help you buy. It’s part of what makes shopping on Amazon fun! And if you’re selling on Amazon, specifically if you’re selling books, it’s essential to...
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More fun with GoodReads: The often overlooked features – trivia, quizzes, lists, and more

Posted on Feb 8, 2012 | 4 comments This is a post by Novel Publicity President, Emlyn Chand By now, you should know how much I adore GoodReads and how important it is for authors to not only assert their presence, but also use the site to interact with readers on a regular basis. Last week, we told you how to optimize your giveaways for the maximal results, and we’ve already told you how to grown your fan list through our karmic...
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How to run a GoodReads giveaway with maximal results: 11 tips we know you’ll need

Posted on Feb 1, 2012 | 25 comments This is a post by Novel Publicity President, Emlyn Chand Ahhh, GoodReads. If there is one social media site that is most important for authors, it’s GoodReads. Not Twitter. Not Facebook. Not even my beloved Google+. It’s GoodReads, hands-down. Why? Because that’s where the readers are! GoodReads has many, many fun features and functions—so many in fact that the site is often overwhelming...
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Introducing Novel Publicity’s Karmic Fan Chain on GoodReads: Join us every Wednesday

Posted on Jan 18, 2012 | 11 comments This is a post by Novel Publicity President, Emlyn Chand Karma, you give what you get.  The universe rewards good behavior and punishes bad. What goes around comes around. For some, Karma is just a cutesy new-age concept for others it lies at the heart of their religious or philosophical belief system. I, for one, am a believer in the power of karma. Novel Publicity’s karmic initiatives are...
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5 fun internet tools to make any author’s life easier…

Posted on Oct 31, 2011 | 0 comments This is a guest post by Donna Brown Facebook, Twitter, blog, website, promotion, marketing, reader interaction, editing, networking, proofing.  Oh – nearly forgot! – writing.  Just some of the balls an author has to keep up in the air on a regular basis.  Thankfully there are free tools available to make life much easier.   Tweetdeck Tweetdeck is a great piece of software that allows...
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Become a master of GoodReads: Groups, events, polls, much knowledge to be had!

Posted on Sep 28, 2011 | 10 comments This is a guest post by John Corwin Welcome to Part Deux of my series on Goodreads!  *waves* In Part The First you should have learned: 1.     How to slap yourself 2.     Streaking is a questionable promotional tactic 3.     How to set up your Goodreads author page 4.     The intarwebz is a series of tubes   By now I also hope that you’ve explored Goodreads a bit, read...
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The complete and unabridged guide to GoodReads for authors: Account set-up, customization, and widgets, lots of widgets

Posted on Sep 20, 2011 | 18 comments This is a guest post by John Corwin You’ve finally done it!  Your book is done and ready for delivery to your millions of rabid fans.  Except those millions of rabid fans don’t know you exist.  Thankfully, there are plenty of ways to get the word out about your book. Streak naked across the field during the Super Bowl with your book’s name scrawled in red lipstick across...
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Engage directly with readers online and step-up your marketing game

Posted on Sep 1, 2011 | 1 comment This is a post by Novel Publicity VP, Rob W. Hart So, you’ve published a book. Congratulations! Now comes the hard part: Marketing. People aren’t going to just stumble on your book. A few might, but if you’re relying on that, you’re building yourself toward some serious disappointment. You need to convince people that your story is worth reading. A book is art, but it’s also a...
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An author’s guide to online reader communities: Amazon

Posted on Aug 25, 2011 | 0 comments This is a post by Novel Publicity VP, Rob W. Hart This is the fifth, and final, entry in a series of articles exploring the ins-and-outs of social marketing websites designed for the reading community. Amazon is the heavyweight of the online bookselling world. Before establishing yourself with any other book site, your book should be available on the Kindle store. You can start that process...
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An author’s guide to online reader communities: GoodReads

Posted on Aug 18, 2011 | 4 comments This is a post by Novel Publicity VP, Rob W. Hart This is the fourth entry in a series of articles exploring the ins-and-outs of social marketing websites designed for the reading community. Goodreads is a virtual library that lets you rate and review books, create lists and share them with friends. After creating your own profile and finding some friends to start, you can manually upload your...
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An author’s guide to online reader communities: LibraryThing

Posted on Aug 11, 2011 | 0 comments This is a post by Novel Publicity VP, Rob W. Hart This is the third entry in a series of articles exploring the ins-and-outs of social marketing websites designed for the reading community. LibraryThing is an online service to catalogue books and make connections. It searches the Library of Congress, all five national Amazon sites, and more than 690 world libraries for its information. You can...
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An author’s guide to online reader communities: weRead

Posted on Aug 4, 2011 | 1 comment This is a post by Novel Publicity VP, Rob W. Hart This is the second entry in a series of articles exploring the ins-and-outs of social marketing websites designed for the reading community. weRead is a virtual bookshelf with features similar to Facebook, where you can connect with people through networks of friends and interests. Registration is quick and easy. When you set up your profile,...
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An author’s guide to online reader communities: Shelfari

Posted on Jul 28, 2011 | 1 comment This is a post by Novel Publicity VP, Rob W. Hart This is the first in a series of articles exploring the ins-and-outs of social marketing websites designed for the reading community. Shelfari is a virtual bookshelf that has similar functionality to sites like GoodReads and weRead. What sets it apart is the ease of signing up – you sign in using your Amazon profile, and it populates your...
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