The Facebook timeline: 8 reasons why it’s your friend, not your enemy

Posted on Apr 4, 2012 | 13 comments This is a guest post by Anne Chaconas Remember how much people griped about the change from cassettes to CDs (“Wait, that thing scratches and then doesn’t work anymore? What a waste! Not for me”!)? And then to MP3s (“Wait, you mean I don’t even get something with my music on it? It’s just on a computer or something? Ridiculous! Not for me!”)? The latest...
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Creative book marketing tip: Add a PicBadge to your Facebook and Twitter profiles

Posted on Sep 21, 2011 | 1 comment This is a post by Novel Publicity President, Emlyn Chand Are you ready to start spreading the word about your book, your blog, or your brand? Well, one of the best things about the web is that the possibilities for quick, creative and effective marketing are pretty much endless. Last week, I discovered PicBadge, the ultimate in visual social media marketing. You simply login to the site using...
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The Facebook author page: 10 status updates to embrace, 10 to avoid

Posted on Aug 10, 2011 | 30 comments This is a post by Novel Publicity President, Emlyn Chand Facebook. It’s fun, isn’t it? But sometimes the lines between a personal profile and a professional page get a bit blurry. Are you supposed to use a page like a profile? If your page is to promote your brand or business, then it should be used to toot your promotional horn, right? Wrong! It’s okay if you’re confused. We’re all a...
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Novel Publicity’s karmic liking chain on Facebook and retweet chain on Twitter: Explanation and rules

Posted on Jun 22, 2011 | 17 comments This is a post by Novel Publicity President, Emlyn Chand   The power of karma Karma, you give what you get.  The universe rewards good behavior and punishes bad. What goes around comes around. For some, Karma is just a cutesy new-age concept for others it lies at the heart of their religious or philosophical belief system. I, for one, am a believer in the power of karma. Novel Publicity’s...
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Make your Facebook link shares visually enticing: A graphic lesson

Posted on Jun 10, 2011 | 4 comments This is a guest post by Dax MacGregor You rack your brain to find a topic to write about that will be interesting to your readers. Then you labor over the words to find the best way to present your ideas. When you are finally happy, you preview your work and proofread it one last time. When it’s perfect you click the publish button. Then you pray that someone actually reads it — and...
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How to use your Facebook page wall to engage your existing fans and to find new ones

Posted on Mar 18, 2011 | 1 comment This is a post by Novel Publicity President, Emlyn Chand On Quick Tips Fridays, you’ll find short and sweet articles with advice about social media, blogging, and sometimes even writing. My intent is to draw focus to special tricks of which you may not have been previously aware. Every Friday, I’ll give you something new to think about, something quick and easy. I’ll tell you why you should...
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5 apps to help you interact with your Facebook fans: What they do and how to install them

Posted on Mar 9, 2011 | 4 comments This is a post by Novel Publicity President, Emlyn Chand I’ve already discussed how Facebook fits into the larger social media network that you need to build in order to promote yourself as a published or prepublished author (that’s here). I’ve also given you a 20-step guide as to how you can establish your new writing page and get people to like it (that’s here). Now I’d like to begin...
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Build a Facebook author page and get people to “like” it: A 20-step guide

Posted on Feb 20, 2011 | 11 comments This is a post by Novel Publicity President, Emlyn Chand Last Week, I made you salivate as I discussed the merits of Grandma’s old-fashioned social media pie.  I split that yummy pie into four-pieces and dedicated one of them to the power of Facebook in furthering your online writing platform. Using Facebook, you can engage your existing follower base, set up some fun features (that might not...
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Writers, here’s the recipe for grandma’s old-fashioned social media pie

Posted on Feb 17, 2011 | 2 comments This is a post by Novel Publicity President, Emlyn Chand I blog a lot about the power of Twitter. As amazing and wonderful and enchanting as Twitter is, it’s only one piece of the online writer platform pie. Take that pie (let’s make it apple) and cut it up into four equal-sized pieces—go ahead, I’ll wait. Now, that first piece of gooey deliciousness, that’s for your blog. I debated...
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