$1,000 (requires advanced consultation)
The blog tour is a relatively new promotional technique. Think of it as a convenient and cost-effective book tour. Instead of traveling to New York, LA, or Chicago to promote your book in-person, your book travels for you while you remain in the comfort of your own home. Thanks to the wonders of the World Wide Web, the entire planet is just a click and a dial away.
A blog tour is an intensive online publicity period. During this period, a group of our host bloggers will feature you and your book in some capacity—this might be a book review, an author interview, or another promotional opportunity depending on the blog’s specialty.
We will issue a call for bloggers, targeting those who have expressed an interest in your book’s genre, manage their coverage timelines, and publicize their reviews and interviews on our website and through our Twitter accounts. We will also add your book to our upcoming blog tours page. The announcement of your tour will be included in the weekly Novel Publicity Newsletter.
Novel Publicity works with its blog hosts personally to help build their traffic—bloggers are not assigned to host authors until they have met the 100 hits per day milestone. We keep extensive data on our bloggers: we know what types of books they like and what they don’t, and we’ll do our best to pair you with the bloggers we think will most enjoy your book. We also encourage our bloggers to put forth their best work by giving away prizes for the best original entry and the traffic-breaker award (along with a $50 Amazon gift card to the winner in each category) for each and every one of our traditional blog tours. To increase engagement, we now offer a $50 random commenter prize for each of our tours as well.
The virtual book tour includes twenty blogs over a four-week period. If 20 high traffic bloggers are unavailable for your tour, we may assign some bloggers that have been evaluated by us but have not yet reached the 100 hits per day milestone. If we do need to use low-traffic bloggers, we will provide you with more than 20 total bloggers to ensure the maximum PR bang for your buck.
Additionally, we will create a landing page for your tour. This page will include information about your book, you, the bloggers covering your tour, and more. A detailed schedule will show where your book will be featured and on which day. Each time a new review is posted as part of the tour, we will link to it on this page, providing you with a one stop-publicity home base. If you purchase a book trailer, book club discussion guide, or promotional twitterview, these items will be included on your page as well.
Another fun feature is the optional book give-away. To win a free copy, interested parties need only enter their name, email address, and your name on our site. A winner will be chosen at the end of the tour.
When purchasing the blog tour, you will need to indicate whether you are willing to ship paperback copies of your book or if you’d prefer to work digitally. You will also need to send us a one-paragraph synopsis and a five-page excerpt of your book along with an author bio (including links) and all available digital formats of your book (i.e. PDF, Mobi, ePub.) Also be prepared to ship copies of your book to blog tour hosts, and let us know if you are willing to ship internationally.