About Pavarti

Award-winning author of multicultural and transgressive literature, Pavarti K. Tyler’s work career has been as varied as her writing. She graduated Smith College in 1999 with a degree in Theatre then moved to New York, where she worked both on and off Broadway. Later, Pavarti went to work in the finance industry for several international law firms and even prepared taxes for a stint. Now she works as the Director of Marketing at Novel Publicity and has published a number of fiction works across genres. Connect with her on her author website: www.PavartiKTyler.com.

My ideal client is someone who is excited about their work. When you are passionate about your writing and your art, marketing can be a breeze. We will work closely to help you reach your goals and position you in the best place possible to bring your work to readers. If you’re motivated and creative, I can teach you everything else. I am passionate about all books, across genres, and love the kind of big stories that can change the world.

Pavarti K Tyler organized a marketing plan for A Gift for My Sister, one of the traditionally published novels of The Christmas Cookie Club series. I was a new at internet promotion and Pav was supportive, encouraging, enthusiastic, and efficient.  She brought a team together to make sure our plans were accomplished. Whether it was a blog tour, a rafflecopter contest, a landing page, a radio program, or a tweetchat she turned each new task into fun. Now I continue to rely on Pav for marketing support, giveaway ideas in social media and my website as well as exchanging excitement, concerns and ideas about our books. I can’t recommend Pav and Novel Publicity enough.
Ann Pearlman

To write down everything [Pavarti] has done to promote me and the book would take several thousand words. To put it succinctly: She (and Novel Publicity) know the people, venues, marketing strategies and players we need in order to market on the Internet. I have relied on her advice on just about everything and have been pleased with the results. My only regret is that I didn’t follow her suggestions about advertising, which I should have a month ago. I am doing so now, and I can see the wisdom in the old adage: You have to spend money to make money. In addition to her expertise, Pav is a great troubleshooter and problem solver and a wonderful supporter. It’s great to have someone watching your back and wanting success for you as much as you do. I recommend her highly.
Lenore Skomal

Pavarti K Tyler

Marketing Director

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Custom Marketing, Event Planning, Back Cover Blurb Assistance, Blog Tours, Web Design, Social Media Evaluations, Publishing Assistance, Street Teams, SEO Packages, Book Club Discussion Guides, Content Editing

Identifying & Building Brand, Genre-based Marketing, Event Planning, Social Media Marketing, Social Media & DIY Marketing Lessons, Interactive Reader-based Marketing, Reviewer Outreach, Advertising Planning for Maximum Results

BA in Theatre, Dramaturgy specialty, Minor in Sociology. Dean’s List with Honors, Smith College 1999

Special Study Focus: Post-Modern Retellings of Classical Literature

Thesis: “The Effect of the Peloponnesian War on Euripides Interpretation of the Trojan War”

Paper and Associated Fully Produced Stage Production

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