How to write and market a niche book that sells

This is a guest post by Jessica Velasco

How to write and market a niche book that sells

Read through this definitive guide and start succeeding within the niche of your choice today.

Finding a niche

The first thing you must do before any money is made is figure out which niche you want to enter. There are literally millions to choose from. Decide upon one that you have some interest in. The reason for this is because if you follow these directions correctly, you will be involved with that niche for many years to come.

Identifying and understanding your target audience

Once you have established a niche, it is time to identify your target audience. Who are these people? How old are they? What do they like about your chosen niche? What is their income level? Can they even afford to buy a book if you sell one? Is there a specific vocabulary to this niche? By learning this demographic information, you are starting to figure out if this niche is worth your time.

This stage is all about testing out your niche and seeing if you should move further. Since you haven’t devoted too much time to this process yet, you can easily start over with a different topic. There is no shame in choosing the wrong niche and having to begin again at this point. It is much better to start over now then after you have already written a book and you realize that there is no demand for it.

Becoming an authority

Now that you understand who the people are within your target audience, it is time to establish yourself as an authority. You need to be looked upon for answers within your chosen topic.

The best way to do this is to figure out what the biggest problems are of the people within your niche. Then, go about finding ways to solve their problems. By writing a book that answers the questions that need solved, you will automatically become the go-to person in your industry.

Once you have figured out how to meet your readers’ needs, take some time to learn about the writing process. Become a self-taught authority on how to write quality books.

Marketing within your chosen niche

After you have completed the book, it is time to start the marketing process. You can write the best book in the world, but if you don’t tell anyone about it, then it is all for nothing.

Niche marketing is different than your run-of-the-mill marketing techniques for regular books. Instead of marketing to millions of people, you are marketing to thousands. These people are your target customers. They are people you identified in the early stages of choosing a niche.

To market to these people, you need to hang out at the places they hang out. This means attending the same conferences they attend. You’ll need to go to the same seminars they go to. You might want to advertise in the magazines they read. It even means guest posting on the blogs they read.

You need to be everywhere your customers are. Make your presence known, and create some buzz around your book. Some of these marketing tactics might sound expensive, but it can be very necessary when spreading the word.

Signing books

Book signings are a very well-known way of promoting a book of any kind. Whether you write fiction or nonfiction, books about washing machines or books about knitting, a book signing is essential. But just like niche marketing, you want to make your book signings specific to your industry.

You can always sign books at the library or in a bookstore, but why not target your niche and get specific? Go to the stores where your readers would be. Get creative.

Did you write a book about auto maintenance? Do a book signing at a parts store. Did you write a book about family bonding? Ask the local PTA if you can sign books and meet with parents at their next event.

Book signings don’t have to be generic. Spice it up a little bit. Give people more of an incentive to come out. Offer something extra if they attend (free race car sugar cookies, perhaps). Read a passage from your book, but be unique and make things interesting. Try a dramatic reading, for example. By doing this, you are separating yourself from any competition you may have and are spreading the word much more rapidly.

Growing your career

After you have written your first niche book, it is time to grow upon what you have accomplished. By this point, you have already been in your selected niche for quite some time. You are fully established, and hopefully, you have marketed your book successfully. Now you have come to a fork in the road. Do you repeat this process with a new niche or build upon the house you have already created?

By growing within your designated your niche, you will actually have to put forth much less effort. Becoming an established author is much more challenging than staying established. While you were out marketing your original book, you must have conversed with countless readers in your industry. What problems did they have? Is there something new you can do to help them? As an authority, it is your job to discover those answers and build upon your current success.

However, if you failed to select a successful or enjoyable niche the first time around, you might want to switch things up a little.

If you follow the steps listed above then you are well on your way to becoming the dominant figure within a new niche. The beauty behind this process is the ability to scale it. Follow these instructions once and you can do it as many times as you like. Hop from niche to niche, growing and learning. Or stick with one niche for years and become a household name. It is entirely up to you!

Jessica_VelascoAbout this post’s author:

Jessica Velasco works for Custom Corntoss, designing decals for cornhole boards; she absolutely loves what she does. In fact, she is in the process of writing her first eBook on the subject of cornhole. The whole writing and marketing process has been a great learning experience. Jessica is already contemplating her next book! There are so many options available within the seemingly narrow niche: best custom cornhole board designs, how to build a cornhole board, outdoor family bonding ideas, the value of creativity—the sky’s the limit!

Click Here to Leave a Comment Below 9 comments
Imelda Kaufman

To me, this was a real challenge because I loved all topics and wrote books on health, personal growth and business marketing. My voice didn’t evolve until I came up with my central thesis.

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Cameron F. Berry

There is even greater importance in having a well-defined niche market when planning your internet marketing strategy to achieve marketing success online. The most common misconception about online marketing is that if you build it they will come or that having an online business will make you wealthy. The reality is that you have to find your niche market, offer a product or service that they re demanding and get them to come to you, in order reach a level of financial success via the internet.

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Garry Ponus

Hi Jessica

in terms of marketing, I wonder about internet. Targeting some niches by any other ways can be difficult. Entering into the world of google keywords (what people type in to google when they search for something) can help you capture that group in a way not otherwise possible.

Cheers

Garry

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Theodore Kelly

Your niche marketing book is just ridiculous! Bought the book last monday. I put up three sites monday night. I then followed your plan step by step. On Friday I noticed some traffic had come from google for my main keyword. When I checked, not only had I been indexed but I had been indexed at number 3 for the keyword XXXXXX. Today (saturday) I received TWO affiliate sales from this site.

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Daryl Reyes

There is even greater importance in having a well-defined niche market when planning your internet marketing strategy to achieve marketing success online. The most common misconception about online marketing is that if you build it they will come or that having an online business will make you wealthy. The reality is that you have to find your niche market, offer a product or service that they re demanding and get them to come to you, in order reach a level of financial success via the internet.

Reply
Ira Carroll

What is niche marketing? There’s no reason to be confused by this term and taking the time to find the perfect niche for you can change your fortunes forever.

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Taylor U. Raymond

While the problem is simple, the solution is not. One strategy that has been gaining ground among service professionals, particularly in the wake of Chris Anderson’s groundbreaking book, “The Long Tail,” is to focus on small, lucrative niche markets within a field. In my book, “Riches in Niches: How to Make it BIG in a small Market,” I discuss how positioning yourself as an Expert within a niche — a strategy I call being a Nichepreneur™ — is the most effective way to take advantage of the changing dynamic of consumer behavior and enhance the profitability of one’s career.

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Charlotte W. Wyatt

Wrong! A niche is a great thing to have. Just look at our book on the subject, Niche Marketing for Coaches to learn more. When you have a clear niche that you fit into, you reduce your competition. You can learn more specific details about the companies and executives operating within that niche, and you’ll be better able to market your services to them. It’s all about creating the kind of situation where you can truly thrive. Why compete in a huge pond, when you can be the kind of a smaller one? Learn where your services are going to sell the best, and then position your services to focus on that area of the market.

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irisdlynch

My ‘niche’ is helping young people learn about them selves and others. Bullying is a widespread form of behavior that can be as mild as an inappropriate frown, or as dangerous as a pointed gun. Ignoring the first frown will probably never lead to the pointed gun, BUT it can be the start of an unhappy relationship, nevertheless. Why learn about human behavior the hard way?

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