The eBook revolution is here: Embrace it with open arms
This is a guest post by Steve Umstead/ This past weekend, I promised myself I'd sit down, shut out all distractions, and put together a rough outline for Book 2 of the Evan Gabriel trilogy. To accomplish this, I packed up the trusty MacBook Air, iPhone, notepad, and gift cards, and headed to my local Barnes & Noble.
Ran into a problem…after ordering my latte (non-fat milk, no whipped cream, of course…I'm still feeling my hibernation weight) and sitting down, I found myself sitting in front of this sign for the new Color Nook…and I got distracted. I looked around the cafe area, and saw a few people holding e-readers. I decided to take a quick walk around the store, just out of curiosity's sake. Know what I found? Something you never would have seen a couple of years, or even one year, ago. I counted…approximately one-third of the people reading in the cafe or wandering around the store shopping were carrying an e-reader. Some were reading, some were scoping out books to buy, instantly on their ereader. You know what? The ebook revolution is here…and if you're a self-published author, or struggling-to-get-published one, you need to jump on this bandwagon right now.
Here are some amazing, and possibly sobering (although I find them exciting) statistics:
- Barnes & Noble's online store (bn.com) sold more ebooks in 2010 than paper.
- Amazon.com ebook sales passed paper earlier in the year.
- The Kindle 3 (latest) is the best-selling item in Amazon's history, surpassing the 7th Harry Potter book.
- Barnes & Noble sold 1 million ebooks on Christmas Day alone.
- Sales of ereaders (Kindle, Nook, Sony, Kobo, et al) are expected to grow from 15 million in 2010 to 60 million in 2015
- Ebook sales in the US are expected to grow from $1 billion in 2010 to $2.8 billion in 2015
None of these statistics are truly factoring in the explosive growth of the tablet computer segment (iPad, Galaxy, Xoom, PlayBook), which are not dedicated ereaders, but more of a hybrid between smartphone and laptop. However as that market continues to rapidly expand, more and more consumers will use them as ereaders, even further increasing the statistics above. Oh, and of course, how many millions use their iPhone/Android phones as books? I know I do.
Speaking of tablets, in two days Apple will announce the iPad 2, which is expected to be thinner and lighter, making it even more practical as an ereader. Apple isn't stopping there – even though there is some controversy with their iBooks store, never count them out of attempting to dominate a market segment.
I always thought when I was young that to be successful, I needed to see my novel in print, on a bookshelf, in a real bookstore. Otherwise, no one would take me seriously, and no one would end up buying my book, and no one would read the stories I had to tell. I don't feel that way any longer. It's never been a better time to be a writer! I can't emphasize that statement enough.
Oh, and that thing about seeing my book in the bookstore? Done.
P.S. That is NOT Photoshopped – the Nook demo person suggested I download an ebook to try out the reader and its features, on the store's dime, so what did I decide to download? You guessed it…and I left it there for other shoppers to see…
Steve is relatively new to the writing and publishing world, having only launched his debut science fiction novel Gabriel's Redemption in February, but has been writing off-and-on, unofficially, nearly his entire life. Recently he was able to combine his love of writing with his ten years of business ownership and online marketing experience to self-publish and self-promote his first full-length novel as an eBook.
When not writing (which Steve will admit is more often than he'd like), he travels for business throughout Mexico and the Caribbean, and if he's lucky, brings along his wife and two boys to keep him in check.
Steve is proud to be a media contributor to Novel Publicity. More information on Steve and his work can be found atwww.SteveUmstead.com; follow Steve on Twitter at @SteveUmstead, or Facebook at www.facebook.com/SteveUmsteadWrites